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Content Creation & Building a Personal Brand

By January 15, 20221 min read

Rusty Dawkins (@RustyWX) takes us on a journey about how building a personal brand has given him opportunities to expand his professional world.

Rusty’s journey started with a hawk on the Nebraska State Capitol. His viral video launched him into careers creating content for the Arbor Day Foundation, History Nebraska, and Hail Varsity. He is also the official weather guy for the Huskers!

In his story, he talks about content strategy, including building partnerships, understanding his audience, and creating copy, graphics, and video. With the use of a content calendar, he plans his content at least two months in advance, so he can create quality content for his brands.

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