School Social Media Management,
Community Engagement Surveys & Archivalfor Athletic & Activities Directors
Friday-night football, Saturday speech meets, spring concerts, and esports, often all in the same week. Athletic directors and activities directors carry some of the most visible programs in the district and the community that comes with them. Class Intercom gives you one platform built for schools to cover every team and activity, hear from athletes and families, and keep every account protected and compliant.
Assign Coverage by Sport, Season, or Both
Built-in task and project management lets you delegate coverage across the whole calendar. Assign student content creators to fall sports, a parent volunteer to the musical, or a coach to tournament weekend. Google Calendar and Microsoft calendar integrations keep content planned around game and event schedules, so every team and activity gets its share of the spotlight.
Learn More
Design Game-Day Graphics in Canva, Then Approve & Publish in Class Intercom
Most K–12 districts already have Canva at no cost through Canva for Education. Class Intercom’s two-way Canva integration lets coaches, sponsors, and student content creators design schedule graphics, senior night spotlights, and event promos in the tool they already use, then route every design through approval and publish to every team and activity account from one place.
- Two-way integration: open Canva from Class Intercom, or bring Canva designs into any post
- Canva brand kits and templates keep every team and activity in school colors and on brand
- Every Canva design goes through your approval workflow before it publishes
- Included on every plan, for every user, at no additional cost, with no separate design subscription
- Pair Canva with a grab-and-go content library and custom-branded libraries for your athletic department, specific sports, and activities
Fully Integrated With Canva
Hear From Athletes, Families & Fans
Season-end reviews, coaching evaluations, schedule changes, and facility upgrades go better with real input. The Surveys & Community Engagement suite gives your department a direct line to athletes, parents, boosters, and fans, plus participants in every activity, built into the same platform you already use to post.
- Postseason athlete and parent satisfaction surveys by sport, level, or season, with the same tools for every activity
- Interest surveys to gauge demand for new sports and levels, plus esports, clubs, and fine arts offerings
- Coach and sponsor evaluations, plus senior exit surveys for athletes and participants
- Game-day experience feedback on ticketing, concessions, parking, and facilities
- Booster club and fan surveys to guide fundraising, sponsorships, and spirit events
- Merch, mascot, and brand surveys during logo, uniform, or color changes
- AI-assisted survey creation, including question generation meant to reduce bias
Turn Postseason Feedback Into Next Season’s Plan
Open-ended questions tell you the most and are the hardest to read at scale. Sentiment analysis and instant data visualization condense hundreds of responses from athletes, parents, and fans into themes and actionable insights your team can use. Mobile-friendly surveys need no app install, so families can respond right from the stands, and results are easy to share with administrators, coaches, and boosters.
Bring Every Team Account Under One Roof
A coach starts a team Instagram, a booster club runs its own page, a former sponsor still has the password. Class Intercom brings every sport and activity account under district oversight, so you know who has access and what’s being posted in your school’s name. Keyword flagging and comment monitoring help your team spot harassment, unsportsmanlike comments, and repeat offenders fast.
- Centralized visibility into every team, club, and activity account
- District and building permissions that set who can post where, with access you control as coaches and sponsors come and go
- Keyword flagging and comment monitoring across every platform and account
- Custom keyword lists for terms, topics, and specific individuals who frequently require moderation
- Automatic, real-time archival of posts, comments, edits, and deletions
- Instant search and export for FOIA and open-records requests
One Platform for Athletic Directors & Activities Directors
Many athletic departments piece together a graphics app, a business scheduling tool, a survey tool, and a shared password list. Class Intercom brings it all together in one platform built and priced for schools, with unlimited users and task and project management that makes collecting content from across your programs seamless.
Built for Every Voice in Your School Community
Great school communications happen when every stakeholder has the right tools and the right role. Explore how Class Intercom serves the people you work alongside every day.
Educators
Explore how teachers use Class Intercom for real-world learning and to bring student voice into the communications process.
ExploreStudents
Explore how student content creators contribute to authentic school storytelling and build their skills and portfolios.
ExploreSuperintendents
Explore how district leaders use Class Intercom to build community trust, garner support, and champion strategic priorities.
ExploreTechnology Professionals
Explore how IT teams implement and manage Class Intercom across a district to mitigate risk and ensure compliance.
ExploreSchool PR & Communications Professionals
Explore how school communicators use Class Intercom to build visibility and goodwill through on-brand storytelling.
ExploreAthletic & Activities Directors
Explore how athletic and activities programs use Class Intercom to cover every team, celebrate participants, and engage fans.
ExploreFrequently Asked Questions
What is the best social media tool for a high school athletic department?
The best tool is one built for schools, with unlimited users, approval workflows, and archival. Class Intercom lets athletic and activities directors manage every team account, assign coverage to coaches and student creators, and keep a compliant record of every post and comment, all on one platform.
How should athletic directors manage team social media accounts?
Athletic directors should bring every team and activity account under district oversight with role-based permissions and approvals. In Class Intercom, each sport or activity gets its own account, coaches and sponsors post through approval workflows, and the AD controls access as staff change.
How can an athletic director cover every game and event with a small staff?
Delegate coverage. Class Intercom’s task and project management lets ADs assign coaches, sponsors, student managers, and student content creators to specific sports, seasons, or events. Contributors post from their phones, and every post is reviewed before it goes live.
Can activities directors use Class Intercom for band, theater, speech and debate, and esports?
Yes. Activities directors can give every activity its own account, content library, and coverage assignments. Fine arts, clubs, speech and debate, esports, and other activities get the same planning, approval, and archival tools as athletics.
Can coaches and student managers post to team accounts?
Yes. Class Intercom includes unlimited users, so coaches, sponsors, student managers, and boosters can all contribute. Permissions and approval workflows determine who can post where and what goes live.
Does Class Intercom work with Canva?
Yes. Class Intercom has a two-way Canva integration with support for brand kits and templates, included on every plan for every user. Canva designs route through the same approval workflows as every other post.
How can athletic directors handle negative comments from fans?
Use keyword flagging and comment monitoring. Class Intercom flags terms, topics, and specific individuals your team needs to watch across every platform, so ADs can moderate harassment and unsportsmanlike comments quickly.
Are athletic social media posts subject to public records requests?
In many states, yes. Posts and comments on school-run accounts can be public records. Class Intercom automatically archives posts, comments, edits, and deletions in real time and supports instant search and export for FOIA and open-records requests. See FOIA & Public Records by State for details.
Can athletic directors survey athletes and parents?
Yes. The Surveys & Community Engagement suite supports athlete, parent, and participant satisfaction surveys, interest surveys, coach evaluations, senior exit surveys, and event feedback. Sentiment analysis turns open-ended responses into actionable insights.
See what Class Intercom can do for your athletics and activities programs.
One platform to cover every team and activity, hear from athletes and families, and protect every account. Unlimited users, built and priced for schools.
See a Demo
Social Media Management for Every Sport and Activity, Priced for Schools With Unlimited Users
No athletics director or activities director can be at every JV game, band competition, and debate tournament. Class Intercom turns coaches, sponsors, student managers, and student content creators into a coordinated coverage team. They capture the moments, and you approve what goes live.