Blog
Explore resources, find social media best practices and read through case studies.
Building Career-Ready Skills Through Student Content Creation: A Q&A with Dr. Jill Johnson on Class Intercom Microcredentials
Dr. Jill Johnson explains how Content Generation Microcredentials turn student content creation into practical learning, helping students bu…
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The Meta Settlement & What Comes Next for Kids & Schools
Class Intercom President Dr. Jill Johnson reflects on Meta's $17 billion settlement with state attorneys general, and why the slower, harder…
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8 Tips for Recruiting Student Content Creators
Student content creators bring an authentic, on-the-ground perspective to school social media — but the right team starts with the right rec…
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Meet Kalen, Summer Content Intern at Class Intercom
Students bring an authentic perspective to how schools tell their stories online. At Class Intercom, we empower schools to safely involve st…
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School PR Keeps Rolling Forward at NSPRA’s 2026 National Seminar
In New Orleans, every street has a story to tell. It was a fitting backdrop for the National School Public Relations Association’s (NSPRA) 2…
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How Porterville Unified School District’s Camp Create Turns Storytelling into Student Opportunity
Porterville Unified's two-person communications team built Camp Create to turn students into district storytellers—developing creative skill…
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20 School Social Media Content Ideas to Increase Enrollment
We're recapping 20 school social media content ideas that help increase enrollment through authentic storytelling, student voice, and strate…
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Answering School Law FAQs about Social Media & School Communications
School communicators are balancing a lot right now—new technology, growing expectations for transparency, and a fast-approaching ADA complia…
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Celebrating School PR and Strengthening Community at TSPRA 2026
At TSPRA 2026, Texas school PR professionals came together to celebrate excellence, strengthen community, and prepare for the challenges ahe…
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6 Ways to Empower Student Content Creators Amid School Phone-Ban Policies
In some states and districts, schools are beginning to adopt tighter student cell phone policies, limiting use during the school day. Texas…
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Steady Leadership in Unsteady Times: Recapping the 2026 NSPRA Presidents Summit
School public relations leaders have entered a year that’s complex and demanding, to say the least. If you were to describe it in a meme, it…
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AI in School Communications: What Schools Need to Know Beyond the Hype
AI is changing how schools communicate. Here, we break down what’s working and what to watch for with insight from school law attorneys.
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How Schools Should Prepare for the 2026 ADA Compliance Deadline
As districts plan for 2026, digital accessibility is becoming essential. Learn what schools should remediate, archive, and update as new sta…
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