TSPRA & CalSPRA: Two very different places; one School PR theme

Communication | PR Professionals | Social Media

School public relations professionals in CalSPRA and TSPRA have evolved from their role of information specialist to tell the personal…

How to Train, Retain, and Sustain a Social Media Team

Communication | Educators | Social Media

March 2022 How do we TRAIN students to serve on our team? Once you have some team members in place,…

Why You Should Add Students to Your Social Media Team

Communication | Educators | Social Media

February 2022 Does giving students the usernames and passwords to your school social media accounts sound like a good idea?…

How to Organize a Social Media Team

Communication | Educators | Social Media

February 2022 You’ve been thinking about it for a while, but now, you’ve finally decided to start a Social Media…

Why Creating a Social Media Team is a Good Idea

Communication | Educators | Social Media

A pencil is a powerful tool if it’s used to write a love poem, sketch a route, or draft the…

Communicating about “Back to Normal”

Educators | PR Professionals |

 “Back to Normal” It’s what so many of us have longed for so many months. A way to get back…

What We Learned From Teachers Using Social Media

Social Media |

At the beginning of 2021, the Class Intercom team met to discuss how we could support and encourage teachers. After…

2021: The Year of Social Media Archiving

Announcement |

Why Every School Should be Archiving Social Media When it comes to school communication and social media, effective communication packaged…

How to Craft Real Social Content

Announcement |

Digital Learning Specialist, Clay Reisler from Pulaski High School in Milwaukee, Wisconsin and a team of 35 students are owning…

We Want to Celebrate You | The Content Generation Award

Announcement |

Over this past year, our team has seen educators overcome obstacles, channel creativity, and flat-out perform miracles in order to…

What Schools Learned from Social Media in the Pandemic Pace

Announcement |

The last ten months have thrust those in education into unknown territory. Educators had to establish processes in areas where…

3 ways your school can prepare for a social media FOIA request

Digital Leadership | IT Professionals | PR Professionals

It’s no secret that COVID-19 is presenting new challenges for schools especially when it comes to public relations and social…