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All Posts By

Ben Pankonin

CGTV S2 Episode 006 | Let’s Put It All Together…

CGTV | Educators | Skill Building

It’s time to put everything together as we wrap up season 2 of CGTV. In this finale, we will go…

CGTV S2 Episode 005 | Collaborate!

CGTV | Educators | Skill Building

An increasingly important part of being a social media influencer is collaboration. Collaborating is the act of working together with…

CGTV S2 Episode 004 | Creating Meaningful Content

CGTV | Educators | Skill Building

Creating meaningful content is all about providing value for your audience. After all, your influence must be valuable for it…

CGTV S2 Episode 003 | Strategizing and Planning

CGTV | Educators | Skill Building

Naturally, the next best thing to talk about is strategizing and planning. This means having a clear direction of why…

School PR, Erin McCann

A storyteller by nature, Erin McCann is fascinated with telling the stories of Public Education.  A product of Texas Public Schools,…

CGTV S2 Episode 002 | Know Your Audience

CGTV | Educators | Skill Building

In the second installment of this season, we are talking about getting to know your audience. This is an important…

CGTV S2 Episode 001 | So You Want to Be an Influencer…

CGTV | Educators | Skill Building

So you want to be an influencer…? This is our theme for season 2 of CGTV. During this six episode…

Shifting Focus in School Social Media

Blog | Digital Leadership | PR Professionals

It’s always challenging working in school PR, but the pressure is even greater as we navigate through COVID-19. Since last…

3 Ways Your School Can Prepare for a Social Media FOIA Request

Administrators | Blog | Digital Leadership

It’s no secret that COVID-19 is presenting new challenges for schools especially when it comes to public relations and social…

How to Get Involved with Social Media at Your School

Blog | Digital Leadership | Educators

Dear Students,  We know it’s difficult to imagine what school might look like this year. Some of you might be…

How Improving Your School’s Social Media Impacts Student Voice and Enrollment

Blog | Educators | Storytelling

We know it’s important for schools to be active on social media and hear from a variety of voices, including…

How to Safely Involve Students in Your School’s Social Media Content Creation and Why It Matters

Administrators | Blog | Digital Citizenship

We recently caught up with Jill Johnson at Seward High School to talk about the value of student involvement in…

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