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LinkedIn for Schools: The Impact of Social Media Storytelling on Recruiting & Retention

By June 12, 20232 min read

From recruiting challenges to turnover, it’s no secret that schools and districts nationwide are facing incredible odds when it comes to attracting and retaining talent. Many education professionals turn to LinkedIn for opportunities, but they’re also on the platform daily–engaging with peers, colleagues, edtechs, thought leaders, and certainly schools. When it comes to recruiting, leveraging LinkedIn is about much more than simply posting a vacant position. What your school’s LinkedIn presence says about your district matters! And when you leverage the power of storytelling, the way your school community engages with that content has a compounding impact on recruiting and retention.

In this webinar, lifelong educator turned EdTech leader Dr. Jill Johnson will be joined by entrepreneur and tech innovator Ben Pankonin for a look at LinkedIn and how schools can harness its power. We’ll provide insights into the posts that gain traction on LinkedIn, how to publish compulsively shareable stories on the platform, and how to empower staff and community members to engage and share your content in meaningful ways.

Key Takeaways 

  1. Content and storytelling specifically tips for LinkedIn, including what and how to post engaging stories.
  2. How to share different perspectives in a way that attracts engagement and support online.
  3. Tips for nurturing your LinkedIn network.
  4. How to activate existing staff and community members with content they can’t help but share.

Watch the Recording