Dr. Jill Johnson

Content Is Selfish, Until It’s Shared

Whether your communication is led by staff or students or a combination of both, providing your team with a wide range of opportunities to create content increases involvement, spreads the workload, and creates a more authentic voice for your school. Trust is an essential element in the empowerment of others. Giving up control may be difficult, but mitigating the risks help to extend that trust. It’s time to get off the intercom.

Dr. Jill will discuss:

• Embracing your sense of self
• Committing to something greater than yourself
• Building the capacity of your community

Empowering a Generation of Content Creators

The more you do, the more your stakeholders will expect, so empowering others is the key to long term success. Empowering others to create content also means the opportunity for more errors to occur and more corrective feedback to be provided by stakeholders; conversely, the positive accolades received will far outweigh the negatives.

Dr. Jill will discuss:

• Building successful social media teams
• Empowering and guiding teachers and students on social media
• Generating genuine content beyond the newsletter

Everyone Has a Story, Make Yours Worth Telling

Everyone thinks they’re an expert in education because they attended school. Somebody is going to tell your school’s story. If you don’t tell it, somebody else will tell it for you. Creating a digital footprint and modeling positive digital citizenship will serve your district in multiple ways including brand recognition, school marketing, and the spread of positive culture. With increased mobility of students as well as open enrollment opportunities, competition for students continues to increase.

Dr. Jill will discuss:

• Building your school/district brand and reputation through storytelling
• Modeling positive digital citizenship through student ambassadors
• The processes for putting the storytelling in the hands of those living it

Don’t Just Punish, Empower

Administrators have to discipline students for social media issues, often without the opportunity to address the specific issue. Learn how to teach students authentic digital citizenship, engage students in authentic social media production, and experience positive outcomes and repaired relationships.

Participants will learn how to lead students in:

• Understanding the laws surrounding how personal social media becomes an issue in school
• Being able to decipher between negative and positive social media posts and reflect upon the decision-making process
• Being able to develop quality content for social media based on digital citizenship and business marketing standards
• Knowing how to comprehend basic social media analytics

The Power of Point of View

This presentation will highlight the importance of fostering student voice in schools and how publishing student’s voices as a regular part of a school’s social media develops better communications. These opportunities create a more inclusive and equitable learning environment and a dynamic school communications strategy.

Objectives:

• Learn how student voice can be elevated with a social media team
• Learn strategies for promoting student voice in the classroom
• Explore how student voice can foster a more inclusive and equitable learning environment

Building a Team of Content Creators

Would you like help in telling your school’s story? Do you sometimes wish you could clone yourself and be in two places at once? This session will empower you to do this by creating and sustaining a social media team. From recruitment to retainment, learn how to select, train, and inspire the students and adults in your school to take ownership of telling their school’s story.

Point of View & Empowering Student Voice

As school PR professionals, it’s essential to tell the district’s story and build strong relationships with the community. However, it’s equally important to empower students and give them a voice in the process. Learn practical ways to involve students in content creation and empower them to build bridges to the community through social media.

Objectives:

• Learn how to uncover simple ways to tell the school district’s story
• Understand best practices for social media use to empower student voice
• Discover practical ways to get students involved in content creation
• Explore how to empower students to build bridges to the community
• Create a safe and inclusive environment for students to share their perspective while representing the school district