Motivating Educators and Students
Dr. Jill Johnson touts over 30 years of experience in education and a proven student-driven social program track record. Her passion for and understanding of social media in the education landscape have allowed her to support educators and students on a national scale.
Prior to joining Class Intercom, Dr. Jill most recently served as a high school assistant principal where she successfully implemented student-led social media content creation programs, empowering students to actively participate in telling their school’s story.
Dr. Jill’s doctorate dissertation research delved into technology leaders’ role in advancing the integration of student-led social media teams becoming part of school culture and curricula: social media content creation is an element of journalism, broadcasting, business, and marketing education that is necessary in preparing students for today’s professional world.
With her combined extensive experience in education, social media, and speaking, Dr. Jill leads engaging and dynamic sessions. Pulling from her personal experience and the experience of her wide network of school social media programs, Dr. Jill positions her sessions to help attendees take back and apply what they have learned in each of their unique environments.
“Empowering staff and students to play an integral role in telling your school’s story on social media not only provides a more authentic view into your school, but also a more accurate one.”
-Dr. Jill Johnson
Content is Selfish. . .Until it’s Shared
Discovering the Power of Better Communication in Schools
Whether your communication is led by staff or students or a combination of both, providing your team with a wide range of opportunities to create content increases involvement, spreads the workload, and creates a more authentic voice for your school. Trust is an essential element in the empowerment of others. Giving up control may be difficult, but mitigating the risks help to extend that trust. It’s time to get off the intercom.
Dr. Jill will discuss:
● Embracing your sense of self
● Committing to something greater than yourself
● Building the capacity of your community
Empowering a Generation of Content Creators on Social Media
Social Media Strategies for Schools
The more you do, the more your stakeholders will expect, so empowering others is the key to long term success. Empowering others to create content also means the opportunity for more errors to occur and more corrective feedback to be provided by stakeholders; conversely, the positive accolades received will far outweigh the negatives.
Dr. Jill will discuss:
● Building successful social media teams
● Empowering and guiding teachers and students on social media
● Generating genuine content beyond the newsletter
Everyone has a Story…Make Yours Worth Telling
Brand Recognition, School Marketing, and the Spread of Positive Culture
Everyone thinks they’re an expert in education because they attended school. Somebody is going to tell your school’s story. If you don’t tell it, somebody else will tell it for you. Creating a digital footprint and modeling positive digital citizenship will serve your district in multiple ways including brand recognition, school marketing, and the spread of positive culture. With increased mobility of students as well as open enrollment opportunities, competition for students continues to increase. Telling your story is not only important for the students currently enrolled, but also for those who may want to join your school.
Dr. Jill will discuss:
● Building your school/district brand and reputation through storytelling
● Modeling positive digital citizenship through student ambassadors
● The processes for putting the storytelling in the hands of those living it
Dr. Jill Johnson Speaking Request
IES STATS-DC Data
Conference, Washington, D.C.
High Reliability Schools
Conference, Denver, CO
National School Public Relations (NSPRA)
Conference, Chicago, IL
JEA/NSPA National Conference,
Los Angeles, CA
Nebraska Educational Technology Association (NETA),
Concordia University,Women in Business,
Iowa Technology and
Education Connection Conference
Illinois Digital Educators
Alliance IDEAcon Conference
State School Public Relations Conferences:
Texas, Washington, Kansas, and Arkansas
NCSA Administrators Days Conference
Nebraska Career Education
Doctoral Degree in Educational Leadership
Dissertation: Technology Leadership Qualities in Secondary School Principals in Nebraska who Support Student-led Social Media Teams
University of Nebraska, Lincoln (May 2021)
Specialist Degree in Education Administration
University of Nebraska, Kearney (August 2020)
Master of Science Degree in Education Administration
Concordia University, Nebraska (August 2017)
Master of Science Degree in Instructional Technology
Peru State College, Nebraska (August 2000)
Bachelor of Science Degree in Language Arts Education
University of Nebraska, Kearney (May 1991)