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Building a Brand: Key Benefits for Schools/Districts & How to Execute

By May 1, 20232 min read

Wed, May 10 @ 3:30 p.m. CDT

Brand. It’s a powerful buzzword that’s quickly made its way into school communications and marketing circles. Indeed, thought leaders, edtech companies, and boards are often asking questions about your school’s brand. What is it? What does it stand for? How does it look and feel? But what does all that actually mean? And how, exactly, does a school build a brand? 

The reality is that factors like your school or district’s marketing efforts, communications across channels, visuals, leadership, and community sentiment all add up to something substantially greater than the sum of these parts. Your brand has the extraordinary power to increase your ability to recruit and retain students, staff, and community support. From fundraising dollars to bond issues and from media coverage to enrollment numbers–your brand is absolutely crucial. 

In this webinar, lifelong educator and former school administrator Dr. Jill Johnson hosts school public relations and communications leader Josh Sauer for a practical discussion of branding in the school space. Josh is an accredited public relations practitioner with over a decade of experience advising schools and districts nationwide on strategic marketing and communications. In his current role, Josh serves on Finalsite’s senior leadership team as director of district communications. 

Josh and Jill bring a unique combination of perspective, experience, and practical understanding of the realities, opportunities, and challenges schools face. They’re diving deep to surface the actionable next steps for schools and districts of all types and sizes to harness the power of brand. 

Key Takeaways 

  1. Insights into what it means to brand a school/district and why it matters 
  2. What to consider when auditing your brand and how to move forward no matter where it is currently
  3. A look at communications channels and how to leverage them, including direct communication, website, social, earned media, and more
  4. Actionable tips and insights for using storytelling to evolve your brand