How a Rural Indiana School District Rewrote Its Narrative Through Strategic Communication & Storytelling
Administrators | Blog | Case Study
Faced with shrinking enrollment and demographic changes, a rural Indiana school district turned to strategic communication and storytelling as a…
Social Media in Education Annual Report (2025)
Administrators | Educators | PR Professionals
Get the latest insights into how schools and districts are using, managing, and evolving social media with this data-driven report.
Back-to-School Social Media Content Made Simple & Sustainable with Andrea Gribble
Community Building | Educators | PR Professionals
In this webinar, Dr. Jill Johnson and Andrea Gribble are breaking down how to create Back-to-School content in a way…
School PR Embraces Authenticity at NSPRA’s ‘Monumental’ 90th National Seminar
Conference | Partners | PR Professionals
Some highlights from our time in Washington D.C. for NSPRA's National Seminar. In its 90th year, the annual event gathered…
Schools Don’t Regret Involving Students in Social Media Content Creation. Here’s Why.
Administrators | Blog | Digital Citizenship
According to a survey of schools and education professionals across the country, 0% regret involving students in social media content…
9 Quick Tips for Posting Consistent School Social Media Content
Administrators | Blog | Community Building
9 Quick Tips for Capturing Better Video Interviews
Blog | Educators | PR Professionals
Video interviews are one of the most powerful—and often overlooked—ways to capture authentic stories in your school community. In this…
Use Cases for a Story
Educators | Guides | PR Professionals
This guide walks you through sourcing meaningful school stories and turning them into a wide range of content—from reels and…
Getting the Story: Better Interviews + AI Tips for Sourcing Authentic School Content
Educators | PR Professionals | Skill Building
In this webinar, we’ll focus on how to lead more intentional, effective interviews: conversations that invite people to open up,…
Standout Student Content: 9 Creative Social Media Posts from Real Students
Administrators | Blog | Digital Citizenship
In this post, we’re sharing standout content from a live student social media contest hosted at the NETA conference. You’ll…
Quick Guide for Creating School Social Media Reports for Leadership
Administrators | Educators | PR Professionals
A practical guide and customizable slide template to help you turn social media metrics into clear, effective reports for school…
School Social Media Analytics & Reporting Made Simple
Administrators | Educators | PR Professionals
Learn how to simplify school social media analytics by focusing on the most meaningful metrics, tracking them effectively, and reporting…