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How to Build an Efficient Social Media Approval Process for Your School

By July 21, 20203 min read

Creating and scheduling social media posts at your school can be very challenging especially if you have a small team. As many of you have discovered during the COVID-19 crisis, relying on students and staff to help share stories of what’s happening in your district is extremely important.

Having an approval process in place to share those stories requires collaboration and communication with your team members.

The benefits of having an approval process include:

  1. It can save time and resources. No need for trading multiple emails and texts with photos back and forth. You can create, schedule, moderate, publish, monitor and archive all your social media content in one place by using a tool like Class Intercom.
  2. It can decrease risk. It lowers the risk for the school district by controlled access to social profiles. Class Intercom helps you secure social media data and limit third-party access to protected school, student and staff information. With our scalable, centralized management platform, you can assign specific roles and permissions to individual users, including students, teachers, administrators and more.
  3. It can allow collaboration and unified messaging. Class Intercom strengthens your communications strategy through streamlined, mobile-friendly editing, approval, publishing and archiving processes—including custom permissions for administrators, educators and students.
Collaboration & Unified Messaging title at the top with a light blue background on image with two graphics side by side of computer monitors showing collaboration and an approval process

Here are 4 steps to putting together a social media approval workflow for your school.

  1. Pick Your Team – The first step is to decide who should be on your social media team. This could include teachers, administrators and students. With Class Intercom, you can add unlimited users to your social media team without additional fees.
  2. Assign Roles Within Your Team – With Class Intercom, you can easily assign different roles within the app. It will be important to establish which team members will be approving the content before it goes live. Moderators typically include teachers, School PR or administrators. Moderators can determine if changes need to be made to the content and when it will be published. By using Class Intercom, you can assign these roles and modify content roles as needed.
  3. Create Your Content Calendar – What type of content do you want your teachers and students to provide? They are the boots on the ground in your school but they need direction to help create a unified message. This might involve creating brand guidelines, creating a content calendar for your team and coaching about how to deliver a more unified message.
  4. Leave Feedback – During the approval process, Moderator roles can leave notes and feedback for other members of the team. This not only allows for easy edits to be made, but it can help provide important learning opportunities for those who are learning to create better content.

Creating an approval process not only saves time and decreases risk, but it allows you to focus on curating content instead of always creating content.

The process we have described and using a tool like Class Intercom enables your school district to make this a reality. If you’re interested in what our platform can do to help take your school’s social media to the next level, request a demo and get started today!

Jill Johnson

Over her 30 year career in education, Dr. Jill has served in various roles including secondary ELA teacher, professional development consultant, and high school administrator. After completing her doctoral study, Technology Leadership Qualities in Secondary Principals in Nebraska who Support Student-led Social Media Teams, Jill began her tenure as Class Intercom President.