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Explore resources, find social media best practices and read through case studies.
Top School Social Media Trends in 2025: Best Platforms, Content Ideas & Strategies
Administrators | Blog | PR Professionals
Most Recent Blogs
Q&A: Web Accessibility for Schools, Social Media, and the New ADA Requirements
Administrators | Blog | Digital Citizenship
New ADA requirements are impacting how schools approach digital content, with deadlines beginning in 2026. This Q&A breaks down what…
How a Rural Indiana School District Rewrote Its Narrative Through Strategic Communication & Storytelling
Administrators | Blog | Case Study
Faced with shrinking enrollment and demographic changes, a rural Indiana school district turned to strategic communication and storytelling as a…
School PR Embraces Authenticity at NSPRA’s ‘Monumental’ 90th National Seminar
Conference | Partners | PR Professionals
Some highlights from our time in Washington D.C. for NSPRA's National Seminar. In its 90th year, the annual event gathered…
Schools Don’t Regret Involving Students in Social Media Content Creation. Here’s Why.
Administrators | Blog | Digital Citizenship
According to a survey of schools and education professionals across the country, 0% regret involving students in social media content…
9 Quick Tips for Posting Consistent School Social Media Content
Administrators | Blog | Community Building
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See all the postsDigital Leadership
Empower students, educators, and administrators to lead the way in using digital media and communication channels strategically.
NSPRA Hosts School PR & Communications Professionals for Biggest National Conference Yet
Blog | Community Building | Conference
There was no stopping NSPRA (National School Public Relations Association) last week as over 1,500 school communications professionals gathered for…
10 Reasons Schools & Districts Should Be on LinkedIn
Administrators | Digital Leadership | Educators
It’s no secret: Attracting and retaining teachers, administrators, and staff is an ongoing challenge for schools and districts nationwide. In…
Nonprofit Leader & Former Educator Talks Using Digital for Good
Administrators | Blog | Digital Citizenship
We're tapping nonprofit leader and former educator Kim Karr for an inside perspective on student voice and digital citizenship. Here’s…
More Blog Posts
9 Quick Tips for Posting Consistent School Social Media Content
Administrators | Blog | Community Building
9 Quick Tips for Capturing Better Video Interviews
Blog | Educators | PR Professionals
Video interviews are one of the most powerful—and often overlooked—ways to capture authentic stories in your school community. In this…
Standout Student Content: 9 Creative Social Media Posts from Real Students
Administrators | Blog | Digital Citizenship
In this post, we’re sharing standout content from a live student social media contest hosted at the NETA conference. You’ll…
Navigating Technology and Authenticity at TSPRA 2025
At TSPRA 2025, school PR professionals tackled one of today’s biggest challenges: balancing technology and authenticity in communication. With AI,…
Social Media Metrics for School PR & Communications Teams: Answers to Common Questions
Blog | PR Professionals | Skill Building
When it comes to school PR, social media is a powerful tool for engaging with students, parents, and the community.…
The Essential Social Media Image Size Guide
Your essential guide for choosing the best social media image size for your posts. Learn how to format your designs…
Empowering Strong School PR Leaders at the Annual NSPRA Presidents Summit
Blog | Community Building | PR Professionals
School PR professionals traded snowy winter for desert heat earlier this month at the 2025 NSPRA (National School Public Relations…
Community Engagement Takes Forefront at ParentSquare’s Summit Events
Administrators | Blog | Community Building
Here are our takeaways from the 2024 ParentSquare Summit events: Authentic leadership, innovative technology, and impactful storytelling are transforming school…
What is Bluesky? What Schools Need to Know
Community Building | Digital Leadership |
The latest social media site to pick up steam, Bluesky is a micro-blogging platform designed to give users more control…