Learning Module Two

Skill Building

Step One

Read the Lesson

Whether your content creation team is comprised exclusively of faculty and staff, primarily of students, or a combination of both, there are critical skills your content creators will need in order to execute a successful social media strategy.

Structuring a Safe Learning Environment

With the exception of marketing teachers and public relations professionals, it is highly likely none of your faculty and staff have received any direct training in social media marketing or even in content creation. So, although most of your content creation team will be well acquainted with the major social media platforms on a personal level, most will have lots to learn when it comes to creating polished, professional content for your school social media accounts. This presents everyone involved with lots of skill building opportunities!

When schools use Class Intercom for collaborative content creation, they empower users to develop these critical skills in a safe and constructive way. Class Intercom’s moderation functions and tiered user access permissions allow novice contributors to submit content for review and feedback before it is ever approved for publishing on any public-facing social media channel. This feedback loop allows for the kind of “failure” that helps students and staff learn in real-time while also developing a growth mindset.
Content creators become well-versed in copywriting, the basic principles of visual design, and the tools used to create eye-catching and consistent social media images. Depending on how involved they are in the process, your content creators may even learn the basics of branding and marketing strategy. Even if students are not currently allowed to create content per your school or district policy, the skills being developed by your educators and administrators add enormous value.

College & Career Readiness

With the ever-growing push for curriculum that drives college and career readiness (e.g. career and technical education (CTE)) creating opportunities for students to solve real-world business problems using real-world business tools is a critical piece of twenty-first century education. This might include such challenges as: building, maintaining, or evolving a brand or creating and executing a multi-channel digital marketing strategy. Solutions to these real and pressing problems include tools such as Class Intercom, Canva, Adobe Creative Suite (Photoshop), and Google Workspace. Ideally, students are learning and developing these skills alongside and with the guidance of their teachers as they participate directly in your school’s social media programming. While teachers can certainly create learning opportunities based on their own content creation experiences, we know that the more authentic the learning experience, the deeper the learning impact. As recommended by ISTE Standards for Education Leaders, educators should “design authentic learning activities that align with content area standards and use digital tools and resources to maximize active, deep learning” (5b).

Beyond the Classroom

And yet, because most jobs our students will perform have not yet been created, learning about new and emerging channels, workflows, and technologies simply isn’t enough for their college and career preparation. Students must learn, understand, and put into practice skills that will serve them in all fields and professions – both known and yet-to-be-known. This includes “soft” skills like audience awareness, collaboration, communication, judgment, decision-making, and professionalism. When skills like these are taught only in the hypothetical, a student’s understanding of the concept can only be theoretical. It’s not until students are allowed to participate in authentic learning situations that their understanding and mastery of these skills can transcend the hypothetical and become practical. This is why Class Intercom is fundamentally structured to facilitate collaborative user experiences and real-world learning opportunities.

Step Two

Explore Additional Resources

Dive deeper on this module’s materials by exploring the additional resources below. 

Skills to Prepare Students for Future Jobs

Article; 5 minutes
A published piece from the International Society for Technology in Education (ISTE) about the skills tomorrow’s job market will require.

Organizing your District-Wide Social Media

Webinar; 45 minutes
A webinar outlining broader-scale implementations for district-level PR professionals and administrators.

Rural School District Launches Innovative Digital Media Class with Unique Approach to Social Media

Blog; 11 minutes

For a small school district in rural Nebraska, its digital media class puts students at the helm when it comes to capturing, curating, and sharing student stories. The approach has brought the school’s social media to life in a unique way.

Pairing Technology with Research-Based Education Strategies in the Classroom & Beyond

Webinar; 60 minutes

Uncover the theory and practice behind using technology in the context of common teaching principles like collaboration, application, relevance, self-efficacy, choice, and autonomy.

Better Photos & Videos for School Social Media

Webinar; 54 minutes

In this webinar, learn tips for getting great photos and videos for social posts, plus insights on creating systems that help you empower students, teachers, and staff to collect and submit that content.

How to Rein in Rogue School Social Media Accounts

Blog; 9 minutes
In this blog learn everything you need to know about getting a handle on rogue school social media accounts. Why, exactly, are schools concerned about rogue accounts run by parents, students, alumni, and other community members? What can administrators, school PR professionals, and districts do about them? What steps can be taken to reign them in? Where to even begin?

Step Three

Reflection Questions

Use these self-guided reflection questions to consider the preceding material in the context of your school or district’s current or planned school social media program. Considering these questions in the context of this learning module will also prepare you for the final capstone project.


Review the International Society for Technology in Education (ISTE) Standards for Education Leaders and the objectives checklist on page 14 of the Class Intercom How-To Guide for Building a Team of Content Creators.


Now consider what, if any, goals you need to add to round out or level up your social media strategy and curriculum.

  • Write down at least two objectives you want to achieve in the coming year.

Revisit the lists of hard and soft skills identified in the supplemental content above.

  • Take a moment to reflect on which skills are actively being targeted and taught in your district.
  • Write down one or two examples of where you see these skills being displayed or cultivated in your school’s curriculum or other initiatives.

Identity and write down two or three skill gaps.

  • Are any of the new objectives you listed in the previous question going to help fill these gaps?
  • If not, write down at least one more new objective for the year that will address the gaps you’ve identified in your students’ skills.
Step Four

Get Certified

Take what you’ve learned about skill building a step further to sharpen your technical prowess. Class Intercom offers two certifications (level one and level two), each requiring approximately 30 minutes to work through the lesson and take a brief online quiz. Complete your certifications by logging into the Class Intercom and clicking the question mark icon in the bottom right corner. Then click “Class Intercom Certification.” Once you’ve completed level one, scroll to the bottom to find level II.

Start Certifications

Share & Inspire

What real-world tools are you using to support your school or district’s branding and social media initiatives? Share your top three tech tools and a brief description of why you like using them in your cohort’s Facebook group.

Share your Experiences

Program Overview

Learning Modules

Capstone Project

Submit a Presentation or Event

Refer a School or District

Receive $50


Need Help?

Need a hand with the Class Intercom software, training program, or something else? We’re here to help! 

Support Team

For technical questions and
help any time you need it.

Help Center

The hub for support, certifications,
app updates, and more.

CI Certification 

A place for students and educators to
learn, train, and get certified.