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Planning Social Media Content: Strategic Tips for Schools & Districts

May 8, 2024 at 3:30 p.m. CST

Struggling to plan engaging and effective social media content? Whether you’re a content team of one or part of a group, the process of brainstorming, slating, designing, approving, publishing, and tracking social media content can feel a bit daunting. What should you post about and how often? How far ahead should you be planning? How can you source content from across your school or district? How can you use content to champion student voice? How can you get students and staff involved? How can you step up your photos and videos? What about reusing and recycling content? You’ve got questions; we’ve got answers.

In this webinar, we’re talking all things school social media content planning. We’ll start with a blank-slate calendar and walk through the process step-by-step to show you how to think both big-picture and day-to-day about social media content across channels. We’ll provide recommendations for including students in the process of both planning, capturing, and creating content. Wondering how to ensure your systems and processes are built for feedback, approvals, and other important checkpoints? We’ll cover that too!

The result? An efficient, creative, and captivating approach to school social media content that tells school stories and brings to life the experiences of students and families.

Key Takeaways:

  1. Balancing planning ahead while leaving room for spur-of-the-moment content
  2. How to efficiently plan content month-to-month and across channels, even with a limited team or budget
  3. How to source content from across your school community
  4. Where and how to involve students, staff, administrators, and even parents

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