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Strategic School PR & Storytelling Q&A with ParentSquare’s Teddy Gabbart

July 23, 2024 at 3:30 p.m. CT

Strategic school PR and communications are more important than ever. The way your school is understood and perceived by students, families, and the community at large makes an extraordinary impact on everything from enrollment to staff recruitment and retention, and from fundraising to crisis management. But what, exactly, does strategic school PR and storytelling look like? How can schools execute? And what systems do they need in place to realistically do it with the resources at hand? 

In this webinar, Class Intercom President Dr. Jill Johnson is meeting up with SVP of Strategic Growth Teddy Gabbart at NSPRA (National School PR Association)’s National Seminar in Seattle, Washington, for a special Q&A on strategic school PR and storytelling. The two will cover questions on a range of topics, including contextualizing communications, communicating across channels, informative communications versus storytelling, and more. Have a question you’d like them to address? Submit it when you register! 

Key Takeaways:

  1. The value of strategic communications and storytelling across channels 
  2. How to leverage social and why it’s different than other channels 
  3. Systems and processes that ensure intentional, contextual communications

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