Increasing Enrollment Through School Social Media

April 2, 2026 at 2:30 p.m. central

Attracting families and educators to your school or district takes more than outreach efforts. It requires meaningful and strategic storytelling on the channels important to your target audience–and social media is a big one. From first impressions to ongoing touchpoints throughout the year, the way you convey your values and highlight what sets your school apart influences whether families and staff choose—and keep choosing—your school.

In this webinar, we’ll explore how to move beyond generic updates and create content that builds trust, showcases what differentiates your school, and strengthens connections with both current and prospective audiences.

You’ll learn what makes school content effective and how to create it in a way that’s both sustainable and strategic. That includes identifying moments that make for great content, maximizing their impact, and involving students and staff in ways that humanize school storytelling. We’ll also talk about feedback, and the importance of collecting insights from the community, and using those insights to inform content strategy.

Key Takeaways

• How to leverage social media as a key recruitment and enrollment channel.
• How to turn community feedback into strategic content. 
• What kind of content works, why it works, and how to execute on it. 
• Strategies for making your content creation workflow more sustainable and strategic.

Key Takeaways

• Why social media metrics are important.
• Which metrics to narrow in on.
• How to report on and present metrics.