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Better Stories for School Social Media Content

September 25, 2024 at 3:30 p.m. central

Storytelling is relatable, connects your school or district to emotions, and builds goodwill. When schools get it right on social media, mere updates and information become powerful touchpoints that get community members invested–truly invested–in what’s happening in the classroom and beyond. But stories aren’t always easy to surface from across your school or district, and it doesn’t always happen. When it does, those tasked with creating content for and managing school social media don’t always have the photos, context, and information they need to pull them together consistently. 

From stories about inspiring athletes to student-led fundraising initiatives–schools are a treasure trove of powerful content. Yet, coordinating the moving pieces to plan and gather content from different groups, students, classrooms, and events can feel like an uphill battle. 

This webinar breaks down school storytelling from start to finish. Learn how to plan ahead, gather photos, videos, and stories, and how to curate them into truly engaging content that draws your community in.

Key Takeaways:

  1. Why storytelling content works on social media
  2. Systems and processes that streamline content creation
  3. How to get students involved in mutually beneficial ways

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