AI Reality Check: Rethinking AI in School PR & Communications

November 4, 2026 at 1:30 p.m. central

At this point, we’ve experimented with AI tools and discovered plenty of ways to work faster. But as AI-generated content becomes increasingly commonplace, audiences are becoming more discerning about what they see and read. At the same time, we’re discovering processes where AI can save us time and keep us organized, and some where it actually creates more work. For school communicators, these circumstances raise an important question: When does AI actually add value, and when does it get in the way?

It’s time for an AI reality check.

In this webinar, we’ll take a closer look at what AI does well, where it falls short, and how school PR and communications professionals can use it strategically. We’ll explore practical applications that go beyond producing content, including auditing communications and streamlining routine tasks. We’ll also tackle some ethical questions surrounding AI use and consider how it can impact public trust. Because, while AI can make our work easier, some things are still better left to humans.

Whether you’ve fully embraced AI, are feeling a little AI fatigue, or fall somewhere in between, you’ll walk away with a more thoughtful approach to using AI in your school or district.

What You’ll Learn

• Rethink where AI adds meaningful value to school communications and where it might be time to pull back.
• Discover practical applications for AI beyond content creation, including communications audits, accessibility, and everyday workflows.
• Learn to recognize when AI is the right tool for the job—and when humans are essential.
• Explore how thoughtful AI use can help protect authenticity and strengthen community trust while modeling responsible practices for students and staff.