When I first joined the student content team at Northwest High School as a junior, I didn’t know what to expect. I’d heard it was a chance to be creative and generate sports graphics for the school page, but I couldn’t have imagined how much it would come to mean to me. Looking back, I made the right choice. I signed up for the Sports Entertainment Marketing Class, and eventually joined our Class Intercom Club to create content for the school. It’s been one of the best decisions I’ve made, and one of the most rewarding experiences of my high school career.
Discovering My Creative Outlet
When I created my very first graphic for social media, I knew I had found an outlet to express my creative abilities and create something for others to enjoy. It was a softball graphic, where I updated a template with the scores from a recent game and logos. I’ll never forget how happy I was to watch the “like” count slowly rise and watch all of my peers repost it on their Instagram stories.
I was addicted to making content for others to enjoy, as it gave me a sense of purpose. For class, I would get assigned a project for the week, usually alongside my good friend Dane Martin. One of us would upload the graphic for the game on our school page, and the other would complete the final score graphic. To upload it onto our school page, we used Class Intercom, a social media management platform that would allow us to submit the content for instructor review. There was something exciting about seeing our ideas take shape and come to life, regardless of the sport or activity we were creating for.
I slowly but surely got better and better as the first semester moved along. I was able to make a lot of graphics for varsity sports, and I was becoming one of the top students in my class. I would always tell my parents about the graphics I was making, as I was so proud of the work I was creating. We eventually were able to learn more skills through workshops, and the holy grail of my junior year was participating in a live student social media challenge at a conference for the Nebraska Education Technology Association (NETA). It was an action-packed day where we competed against two other high-caliber schools in an all-day content creation battle. We ultimately fell short of our original goal of being victorious, however, we had a lot of fun showcasing our work with Class Intercom.
Editor’s Note:
This piece was written by Landon Conner, a student content creator from a public high school in Nebraska, as part of a recent live student contest specifically for high school content creators. At Class Intercom, we’re passionate about empowering student content creators to learn new skills and evolve existing ones. That includes formal instruction in the classroom, learning by doing, and experimenting with tools and ideas. The next step is sharing that knowledge with others. The Insights from Student Content Creators series allows students to share their knowledge and experiences with a global audience.
Landon Conner is pictured with the rest of his social media team at the 2025 Nebraska Education Technology Association conference, which they attended as part of a live student social media contest.
Building Skills, Confidence, and Community
Ahead of my senior year, I decided to join our Class Intercom Club to continue creating content. I made many of our varsity football graphics and was able to experiment with more unique features. I was making graphics biweekly, but I wanted to do more. I rejoined the Sports Entertainment Marketing class in my final semester and picked right back up where I left off. I still make a lot of sports graphics, but I also have started making more engaging skit videos for the school page to promote our activities. It’s very rewarding to see these videos get thousands of views and resonate with our community.
Along the way, I’ve also built strong, lasting connections with my instructors and peers. Being part of the content team meant working more closely with staff than I had in other areas of school life, and I’ve received guidance I wouldn’t have otherwise. I was able to learn from them not just about writing and editing, but about how to communicate ideas, how to take feedback, and how to lead. Their encouragement gave me the confidence to take on more responsibility and push myself creatively. These are lifelong skills that I wouldn’t have learned otherwise. I am also able to work alongside some of my closest friends. We often joke about whose graphic is “better,” but we’re all just happy to be making an impact on our school.
A Lasting Impact on My Future
Ultimately, being on the student content team helped me find and strengthen my voice. It showed me that my ideas matter, that creativity can make an impact, and that collaboration is key to bringing any vision to life. I’ve grown as a person and been able to produce work I’m proud of. I’ll be able to lead in small groups next year in college and take initiative due to my new confidence.
As I look forward to my next chapter, I know these experiences will be ones I cherish and continually reflect on. To anyone thinking about joining a student team like this: do it. It’s more than just an extracurricular, it’s a chance to discover what you’re capable of, to connect with others, and to make your time in school something you’ll always remember. My time may have come to an end, but the impact of my journey as a student content creator will always stick with me.
About the Author
Landon Conner
Landon is a recent graduate of Northwest High School in Grand Island, Nebraska. Throughout his high school career, Landon was involved in creating social media content for his school through a Sports Entertainment Marketing Class and the Class Intercom Club. Next year, he will go on to attend the University of Nebraska-Lincoln.
This story is part of a series called Insights from Student Content Creators. If you know a student, educator, or community member with a skill or story to share about the power of content and storytelling, send them our way! Amplifying student voices and sharing authentic stories is at the core of who we are. Drop us a line and let’s get in touch.
