In the season six premiere of the Content Generation Podcast, we’re joined by Robbie Turner, Senior City Strategist at Nextdoor, who’s been with the platform since its early days as a startup. Robbie shares how her background in tech and public sector innovation led her to Nextdoor and how that experience helped shape the ways public agencies, and now schools, use the platform to connect with their local communities.
In our conversation, Robbie explains how school communicators can use Nextdoor to reach an often-overlooked audience: neighbors who may not have students in school but care deeply about education, safety, and community impact. From promoting district events to educating voters about bond issues, she offers practical tips for building trust, engagement, and support on a platform designed for hyperlocal connection.
Robbie also shares insights on how schools can use features like geo-targeted posts, emergency alerts, and events to better serve their neighborhoods while strengthening their district’s online presence. She also gives a peek at what’s next for Nextdoor’s public agency tools and why schools not yet using the platform need to make it part of their communication strategy.
