In this episode of the Content Generation Podcast, we’re joined by Emily Worell, Director of Communications and Marketing, and Brent Doty, Athletic Director, at Wawasee Community School Corporation. As Wawasee-natives-turned-department-leads, Emily and Brent know their community well but, like in many districts, communications and athletics haven’t always worked in sync. Emily and Brent share how they grew from parallel efforts to true collaboration, sparking the creation of a parent social media ambassador program that’s transforming their district’s visibility and reputation for the better.
What started as a trip to a ParentSquare user conference and a directive to improve their working relationship turned into a mindset shift about revitalizing district storytelling. Realizing the importance of owning the narrative within their community, Emily and Brent reimagined their communication strategy, recentering on Class Intercom and ParentSquare. This clarity led to the launch of a program that empowered selected parents to capture and curate content for spring sports, amplifying the district’s voice through trusted, official channels.
In this episode, Emily and Brent reflect on how strategic parent engagement has elevated their communications efforts. With defined roles for each platform, families now know where and how to find the information they need when they need it. More importantly, the community feels a renewed sense of ownership and pride in the district’s story. Tune in to hear how collaboration and the right tools can shape a stronger, more authentic school story.
