June 11, 2025 at 2:30 p.m. central
Behind every great school story is a meaningful conversation. Whether you’re highlighting a student achievement, spotlighting a staff member, or capturing everyday moments in your school community, the way you interview and source the story makes all the difference.
In this webinar, we’ll focus on how to lead more intentional, effective interviews: conversations that invite people to open up, share what matters most, and reveal the moments that make for compelling school content. You’ll also learn how to spot story opportunities and shape interviews into engaging content that can be repurposed and shared across platforms.
We’ll explore how AI can support the process—helping you organize responses, brainstorm stronger questions, and turn raw conversations into authentic content that stops the scroll. You’ll walk away with practical tools to gather meaningful stories from students, staff, and community members, and use them to create consistent, human-centered content your audience will connect with.
Key Takeaways
- How to lead more intentional, effective interviews
- Ways to spot story opportunities in everyday school moments
- Tips for shaping interview responses into engaging, shareable content
- How AI can support the storytelling process
