How do we equip our schools to collect and share great stories at scale? The task is a big one, and it can feel a bit like scaling a mountain, but veteran school PR leader and experienced district communications and marketing director Mitch Roush tackled it at this year’s NSPRA national seminar. This outline walks through his presentation, with key takeaways from his session to help school PR and communications professionals empower school storytellers so they feel confident taking the climb too.