2024 Content Generation Workshop Countdown
More Connected & Collaborative than Ever
Focusing on digital content creation across social channels, the annual Content Generation Workshop (CGW) connects students from across the country and delves into a range of topics from engagement to visual branding and from video production to copywriting. It’s a unique opportunity for student content creators to connect, network, and collaborate in real-time. It’s also an important touchpoint for instilling digital responsibility and digital citizenship in today’s content creators. In doing so, we hope to garner even more momentum for our mission to make social media a force for good in learning environments all over the world.
Attracting Students Nationwide
The Content Generation Workshop is a hybrid event, hosting both in-person and virtual attendees with live presentations broadcasted in a real-time livestream from the University of Nebraska–Lincoln and through satellite host locations across the country. From Quick Hit Challenges to live sessions and from guest speakers to live content contest submissions, the Content Generation Workshop is a truly immersive, hard-hitting event unlike any other.
Join us virtually from anywhere in the world, at the main event in Lincoln, Nebraska, or in-person at a satellite location. Hosted at approved venues by Class Intercom partners, satellite workshops allow us to bring more students together for more enriching in-person experiences. Note: Student teams must have an adult chaperone in order to attend a CGW workshop event at the Main Event site or a Satellite Location.
Illinois
Location TBA
Hosted by Valley View School District
Michigan
Royal Oak, MI
Hosted by Royal Oak Schools
Additional Locations TBA
Register to Attend
Attend in Person
at the main or a satellite location
Registration is now closed.
Attend Virtually
without swag
Registration is now closed.
Attend Virtually
with swag
Registration is now closed.
Event Agenda
Times listed in Central Time
9:00 a.m. – 9:15 a.m. | Welcome – Dr. Jill Johnson
9:15 a.m. – 9:45 a.m. | Keynote – Akwi Nji
10:00 a.m. – 10:30 a.m. | Session #1 – Laura Kintz
10:45 a.m. – 11:15 a.m. | Session #2 – Sydney Long
11:30 a.m. – 12:00 p.m. | Session #3 – Mike Smith
12:00 p.m. – 12:10 p.m. | Jacee Pfeifer, Miss Omaha
12:15 p.m. – 1:15 p.m. | Lunch
1:15 p.m. – 1:45 p.m. | Session #4 – Aaron Nix
2:00 p.m. – 2:30 p.m. | Session #5 – Dr. Charlena Miller
2:30 p.m. – 3:00 p.m | Closing, Awards, & Time With Experts
The Content Generation Workshop has welcomed a variety of speakers with rich histories, experiences, and backgrounds.
We’re honored to provide a platform for these innovators, business professionals, storytelling, and civic leaders to share their stories with students in a way that exposed them to the power, responsibility, and impact of content creation.
Akwi Nji
Communications Strategist & Professional Artist
Laura Kintz
Social Media Expert in Public Sector Fisheries & Wildlife
Sydney Long
Senior Marketing Manager in Tourism & Hospitality
Mike Smith
Youth Advocate, Social Entrepreneur, & Storyteller
Aaron Nix
Award-Winning Filmmaker and Video Professional
Dr. Charlena Miller
Professor & AI Integration Expert
Erin Sorensen
Emmy-Award-Winning Sports Reporter & Producer
Kristin Sukraw
Executive Producer, Author, and Filmmaker
Natalie Micale
Web Design and Branding Agency Founder and CEO
Noah Young
Social Media Influencer and Agriculture Thought-Leader
Erik Miller
Creative Agency Founder, Web Designer, and Creative Director
Jemalyn Griffin
integrated Marketing Communications Expert and Advertising/Public Relations Professor
Challenging Students & Schools to Create Content in Real-Time
CGW features a number of hands-on opportunities for student content creators to think outside the box and put their skills to the test. Quick-Hit Challenges, for example, push students to explore content around a certain theme, creating it and submitting it to social channels in real-time. Students apply what they’re learning, work together, and then get to see their work alongside the work of students at other schools all over the country. The result is a uniquely collaborative and challenging environment that reflects the learning, growth, and innovation happening through student content creation in unique ways.
Seward Media Team brings you content Straight Outta Seward. #sewardjays @classintercom #ContentGen2023 pic.twitter.com/7B63SiqPnX
— SewardBlueJays (@SewardBlueJays) October 18, 2023
The journalism class is at the Class Intercom Content Generation Workshop today! They will compete in various Quick Hit Challenges and learn more about digital citizenship. #emwolves #ContentGen2023 pic.twitter.com/40NJz2PofC
— Exeter-Milligan (@emwolves) October 18, 2023
Our #ginwvikings @classintercom content creation team had an opportunity to create, learn and plan future content today! Some of today’s posts represent the challenges, growth and enthusiasm this opportunity brings to Northwest! It’s a great day to be a Viking! #contentgen2023 pic.twitter.com/2L0Dy9K1Wv
— NWVikings (@VikingsNW) October 18, 2023
Ways to Support the Content Generation Workshop
Whether you’re a student, educator, content creator, community leader, business leader, or simply a passionate community member, there are a number of ways to support the Content Generation Workshop. Here are just a few.
Host a Local Workshop
The experience of collaborating with local business leaders, community organizers, and other movers and shakers is incredibly valuable for students. It also makes the Content Generation Workshop a fundamentally more accessible experience by eliminating and/or reducing travel expenses and time commitments for participants. We bring this vision to life by partnering with passionate leaders in communities all over the country to run concurrent local workshops. Interested in learning more about hosting a local workshop or supporting one in your community? Inquire below.
Become a Sponsor
Contributions from incredibly generous sponsors help the Content Generation Workshop reach more students and do more good for school communities. Your support provides critical resources that help us reach more students and engage more schools in critical topics like storytelling, student voice, skill building, and what it means to be a responsible global citizen. Interested in sponsoring the 2023 Content Generation Workshop? Contact us to learn more about current needs and available opportunities.
Share your Story
The Content Generation Workshop is known for hosting diverse speakers and workshop leaders with a wide variety of backgrounds and experiences to share. If you have a story to tell, experience to share, skillset to teach, or message to communicate, we want to hear from you. Please submit an inquiry below to learn more about potential opportunities to lend your gifts and passions to our student content creators.
Registration Now Open!
The Content Generation Workshop attracts students and educators from across the U.S. for an immersive day of in-person and virtual collaboration and project-based learning.
Content Generation Workshop FAQs
Where are the in-person locations for the Content Generation Workshop?
The in-person workshop is held in Lincoln, Nebraska. We currently have satellite locations confirmed in Illinois and Michigan; we may add others as we get closer to the event and will keep the website updated as additional locations are added.
Is the Content Generation Workshop for students in specific classes such as journalism, broadcast, English, et cetera?
Is the Content Generation Workshop for students in specific classes such as journalism, broadcast, English, et cetera?
All students who are creating content (for social media, websites, marketing, and other types of storytelling, for example), should attend. Students should definitely attend if they’re making social media content for their school, perhaps as part of a class or club or the start of a social media team.
What ages/grades should attend the Content Generation Workshop?
What ages/grades should attend the Content Generation Workshop?
We do not set age parameters for this event. We have traditionally had primarily high school teams, as well as a couple middle school groups.
Why attend the Content Generation Workshop?
Why attend the Content Generation Workshop?
The event is a great day of hands-on learning from industry experts in a higher education environment that helps student see the possibilities surrounding their passions and interests. Students also learn from other students, are challenged by hands-on/real-time activities, and walk away more knowledgeable and inspired to create compelling content for their school and district!
What kind of speakers and content can we expect this year?
What kind of speakers and content can we expect this year?
We base our agenda on Class Intercom’s five Pillars of Pedagogy: Story Telling, Skill Building, Student Voice, Digital Citizenship, and Community. While we are still finalizing the overall agenda, we are thrilled to welcome speakers from across the country with a variety of backgrounds ranging from Akwi Nji, Founder & CEO at Powerful Over Pretty to Laura Kintz, Social Media Coordinator for the Maine Wildlife Department.
Where are the in-person locations for the Content Generation Workshop?
Where are the in-person locations for the Content Generation Workshop?
The in-person workshop is held in Lincoln, Nebraska. We currently have satellite locations confirmed in Illinois and Michigan; we may add others as we get closer to the event and will keep the website updated as additional locations are added.
How many people can attend from my school?
How many people can attend from my school?
Schools can register teams of between 4 and 10 students. Each team must be accompanied by at least one adult sponsor.
Is an adult sponsor/chaperone required for student groups attending?
Is an adult sponsor/chaperone required for student groups attending?
Yes. Each team can be up to 10 students and must be accompanied by at least one adult sponsor.
Can you provide a template or suggest what to communicate to the teachers of students attending the event?
Can you provide a template or suggest what to communicate to the teachers of students attending the event?
You can find communications templates, invite info, links, graphics, schedule info, and other promo materials on this page: Satellite Location Host Resources.
Is there an invitation template for Satellite Location Hosts to use to recruit students from surrounding schools?
Is there an invitation template for Satellite Location Hosts to use to recruit students from surrounding schools?
You can find communications templates, invite info, links, graphics, schedule info, and other promo materials on this page: Satellite Location Host Resources.
How does the virtual experience work?
How does the virtual experience work?
We host the event on Zoom with a professional camera crew for the best in-person and virtual experience. Last year, we had virtual participants from 30 states.
What is a quick hit challenge?
What is a quick hit challenge?
Throughout the day, students will be issued quick hit challenges, where they are challenged to think differently about creating content and prompted to produce a post that reflects on their schools/students/or school community in a certain way. The timer is set for 3 to 5 minutes and students break off into groups to execute. When time is up, they submit their entries to social media using a specific hashtag. These challenges help them collaborate, apply their learning, and think differently about how they create content and what opportunities exist to find and tell great school stories.
What do teams get if they win a quick hit challenge?
What do teams get if they win a quick hit challenge?
We will judge and select a winner/winning entry for each quick hit challenges. In-person and virtual attendees can participate in these challenges. Winners receive swag and prizes.
What is expected of students during the Content Generation Workshop?
What is expected of students during the Content Generation Workshop?
Students are expected to be engaged participants, ask questions, collaborate with their team, and come to learn.
Where should teams go to register?
Where should teams go to register?
Adult sponsors/chaperones can register their student teams here: https://classintercom.com/2024-cgw-registration/