About Ben Pankonin

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So far Ben Pankonin has created 9 blog entries.
27 01, 2020

Lessons from Kobe Bryant’s Dear Basketball

By |2020-02-03T07:36:22-06:00January 27th, 2020|Case Study, Digital Leadership, Social Media|0 Comments

It's not often that a professional athlete writes a letter to their passion. But, Kobe Bryant wasn't a normal athlete. In the wake of his tragic death, he left so many of us inspired. What can we learn from Kobe and his Oscar-winning short film, Dear Basketball? Communicate about your passion. No matter your passion, [...]

14 10, 2019

Memes from the Principal’s Office

By |2019-10-14T06:33:29-05:00October 14th, 2019|Digital Citizenship, Social Media|0 Comments

How do we cut through the noise on social media? How do we get our parents, our community and our alumni to engage with us? While we see the viral nature of the latest snow day post, our everyday content seems stagnant. Why? A recent meme may be the answer for your school. Me: Also [...]

4 02, 2019

Talking About 2019 Super Bowl Advertisements in a High School Classroom

By |2019-02-04T16:12:34-06:00February 4th, 2019|Social Media|0 Comments

What can your school's social media team learn by watching the commercials during the Super Bowl? We believe that if you're going to create great social media content, you need to understand how big brands are doing it. This type of awareness is what we call this being a conscious consumer. For example, what are [...]

21 01, 2019

Case Study: Digital Citizenship & Activism

By |2020-01-15T10:16:59-06:00January 21st, 2019|Case Study, Digital Citizenship, Digital Leadership, Social Media|0 Comments

We get it. These conversations are difficult. Like many of you, our team at Class Intercom watched how a situation at the Lincoln Memorial between a group of students from Covington Catholic H.S. and a Native American protestor was caught on film and shared on social media. As digital leaders, we don’t want to judge [...]

3 09, 2018

The Content Generation Episode 7: Josh Allen, Lewis Central Community Schools

By |2018-10-11T09:51:51-05:00September 3rd, 2018|Digital Leadership, Podcast|0 Comments

Josh Allen is the Technology Integration Specialist for Lewis Central Community Schools in Council Bluffs, IA. In addition, he manages the LewisCentralCSD social media profiles for the district. He is a former president of the Nebraska Educational Technology Association (NETA) and is the co-host of the Dads in Ed podcast. During this episode, I spoke [...]

6 08, 2018

Digital Citizenship, Using Social Media to Market Your School

By |2018-08-06T19:06:48-05:00August 6th, 2018|Announcement|0 Comments

Effective marketing for your school is difficult and takes time out of your already busy schedule. Recently, Class Intercom's Cofounder, Ben Pankonin spoke at the FACTS Conference in New Orleans about the importance of joining digital citizenship and marketing for your school. View the Webinar

23 01, 2018

Episode 25: Engage in Your School’s Story Podcast with Andy Ohlson

By |2018-01-24T16:24:04-06:00January 23rd, 2018|Podcast, Social Media|0 Comments

For episode 25, Taylor is joined by Andy Ohlson, the K-12 Media Specialist and Technology Coordinator at Axtell Community School.  Andy has a degree in Secondary FCS and Mathematics and soon-to-be Masters in Instructional Technology. Andy shares his experience with social media in a rural school and how Twitter's trending hashtag #StealEDU has allowed him [...]

3 05, 2017

5 Ways to Market Your School on Social Media

By |2017-05-03T11:26:57-05:00May 3rd, 2017|Social Media|0 Comments

When it comes to school communication, marketing has not been a word used often, but more and more schools are competing with other messaging options and a growing need to make sure their voice is clear and consistent across all media channels. In addition to traditional email messaging, schools use text, robocalls, and social media to broadcast [...]