It's not often that a professional athlete writes a letter to their passion. But, Kobe Bryant wasn't a normal athlete. In the wake of his tragic death, he left so many of us inspired. What can we learn from Kobe and his Oscar-winning short film, Dear Basketball? Communicate about your passion. No matter your passion, [...]
How do we cut through the noise on social media? How do we get our parents, our community and our alumni to engage with us? While we see the viral nature of the latest snow day post, our everyday content seems stagnant. Why? A recent meme may be the answer for your school. Me: Also [...]
What can your school's social media team learn by watching the commercials during the Super Bowl? We believe that if you're going to create great social media content, you need to understand how big brands are doing it. This type of awareness is what we call this being a conscious consumer. For example, what are [...]
We get it. These conversations are difficult. Like many of you, our team at Class Intercom watched how a situation at the Lincoln Memorial between a group of students from Covington Catholic H.S. and a Native American protestor was caught on film and shared on social media. As digital leaders, we don’t want to judge [...]
For a school, one of the most engaging social media posts that you can do is to call a snow day. While it may be tempting to just cancel school, you may miss out on the chance to create content that engages with your students. The day everyone comes back from a snow day is [...]
Josh Allen is the Technology Integration Specialist for Lewis Central Community Schools in Council Bluffs, IA. In addition, he manages the LewisCentralCSD social media profiles for the district. He is a former president of the Nebraska Educational Technology Association (NETA) and is the co-host of the Dads in Ed podcast. During this episode, I spoke [...]
Effective marketing for your school is difficult and takes time out of your already busy schedule. Recently, Class Intercom's Cofounder, Ben Pankonin spoke at the FACTS Conference in New Orleans about the importance of joining digital citizenship and marketing for your school. View the Webinar
For episode 25, Taylor is joined by Andy Ohlson, the K-12 Media Specialist and Technology Coordinator at Axtell Community School. Andy has a degree in Secondary FCS and Mathematics and soon-to-be Masters in Instructional Technology. Andy shares his experience with social media in a rural school and how Twitter's trending hashtag #StealEDU has allowed him [...]
When it comes to school communication, marketing has not been a word used often, but more and more schools are competing with other messaging options and a growing need to make sure their voice is clear and consistent across all media channels. In addition to traditional email messaging, schools use text, robocalls, and social media to broadcast [...]
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