August 27, 2025 at 2:30 p.m. central
Keeping up with school social media content amid back-to-school season can feel overwhelming. It’s one of the best times to connect with families, build trust, and set the tone for the year ahead, but time and resources are limited. The good news? Sharing meaningful, engaging content doesn’t have to be a heavy lift.
In this webinar, Dr. Jill Johnson and SocialSchool4Edu Founder Andrea Gribble are breaking down back-to-school social media content so it’s simple and sustainable.
You’ll learn ways to capture the energy and excitement of the first weeks of school while also building a rhythm you can maintain all year long. They’ll offer practical tips for collecting photos, videos, and stories; ways to lighten the lift on educators and administrators; and tools for getting others involved. You’ll walk away with ideas and tools to create consistent, engaging content around the stories that are already happening, and just waiting to be told.
Key Takeaways
- Strategies to make back-to-school content simple and sustainable
- Fresh content ideas to start the school year off strong
- Tips for balancing information with authentic storytelling
- Systems to keep your content consistent and engaging all year long

With Special Guest
Andrea Gribble
Founder of #SocialSchool4EDU
