In this episode of The Content Generation Podcast, we’re joined by Cristina Capretta, APR, Director of Marketing and Community Relations at Berea City School District and President-Elect of OHSPRA. With over a decade of experience in school communication, Cristina has become a trusted voice on how emerging tools like AI are shaping the field.
Cristina views AI as a practical resource for school communicators, utilizing it to analyze problems, generate feedback, and save time without compromising accountability or human voice. In this episode, she talks openly about how she experiments, where she draws boundaries, and why curiosity matters as these tools become part of everyday school PR workflows.
In our conversation, she also reflects on how she remains resilient and positive through challenging seasons. She shares what it means to communicate for an evolving tri-city community, and how she lets purpose, people, and impact guide the work.
