Dr. Jill Johnson

Whether your communication is led by staff or students or a combination of both, providing your team with a wide range of opportunities to create content increases involvement, spreads the workload, and creates a more authentic voice for your school. Trust is an essential element in the empowerment of others. Giving up control may be difficult, but mitigating the risks help to extend that trust. It’s time to get off the intercom.

Dr. Jill will discuss:
● Embracing your sense of self
● Committing to something greater than yourself
● Building the capacity of your community

The more you do, the more your stakeholders will expect, so empowering others is the key to long term success. Empowering others to create content also means the opportunity for more errors to occur and more corrective feedback to be provided by stakeholders; conversely, the positive accolades received will far outweigh the negatives.

Dr. Jill will discuss:
● Building successful social media teams
● Empowering and guiding teachers and students on social media
● Generating genuine content beyond the newsletter

Everyone thinks they’re an expert in education because they attended school. Somebody is going to tell your school’s story. If you don’t tell it, somebody else will tell it for you. Creating a digital footprint and modeling positive digital citizenship will serve your district in multiple ways including brand recognition, school marketing, and the spread of positive culture. With increased mobility of students as well as open enrollment opportunities, competition for students continues to increase. Telling your story is not only important for the students currently enrolled, but also for those who may want to join your school.

Dr. Jill will discuss:
● Building your school/district brand and reputation through storytelling
● Modeling positive digital citizenship through student ambassadors
● The processes for putting the storytelling in the hands of those living it

Suspending students for social media issues? Administrators have to discipline, often without the opportunity to address the specific issue. Learn how to teach students authentic digital citizenship, engage students in authentic social media production, and experience positive outcomes and repaired relationships.

Participants will learn how to lead students in:
● Understanding the laws surrounding how personal social media becomes an issue in school
● Being able to decipher between negative and positive social media posts and reflect upon the decision-making process
● Being able to develop quality content for social media based on digital citizenship and business marketing standards
● Knowing how to comprehend basic social media analytics

This presentation will highlight the importance of fostering student
voice in schools and how publishing student’s voices as a regular part of a
school’s social media develops better communications. These opportunities
create a more inclusive and equitable learning environment and a dynamic
school communications strategy.

Objectives:
● Learn how student voice can be elevated with a social media team
● Learn strategies for promoting student voice in the classroom
● Explore how student voice can foster a more inclusive and equitable
learning environment

Would you like help in telling your school’s story? Do you sometimes wish you could clone yourself and be in two places at once? This session will empower you to do this by creating and sustaining a social media team. From recruitment to retainment, learn how to select, train, and inspire the students and adults in your school to take ownership of telling their school’s story. Walk away with some great tips for motivating others to create content for someone other than themselves!

As school PR professionals, it’s essential to tell the district’s story and build strong relationships with the community. However, it’s equally important to empower students and give them a voice in the process. In this session, we’ll explore how to do just that.

Learn practical ways to involve students in content creation and empower them to build bridges to the community through social media. In this session, Dr. Jill covers simple ways to tell the school district’s story, best practices for social media use, and how to get students involved in content creation. We’ll also discuss how to create a safe and inclusive environment for students to share their perspective while representing the school district.

Objectives:
● Learn how to uncover simple ways to tell the school district’s story
● Understand best practices for social media use to empower student voice
● Discover practical ways to get students involved in content creation
● Explore how to empower students to build bridges to the community
● Create a safe and inclusive environment for students to share their perspective while representing the school district.