Use this sample school brand guidelines document as inspiration in crafting your own.
When schools can convey to all content creators clear and consistent standards for logo usage, colors, fonts, and other branding element, they benefit from a professional brand image across channels. Brand guidelines can run the gamut, from a super simple, couple-page document, to a 10- or 20-page guide outlining details as specific as acceptable photography styles, photo editing guidelines, naming conventions, and other importance rules. It’s also important to note that your school’s brand guidelines can evolve, becoming more detailed and complex over time.
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