Skill Building

Step One

Read the Lesson

Whether your content creation team is comprised exclusively of faculty and staff, primarily of students, or a combination of both, there are critical skills your content creators will need in order to execute a successful social media strategy.

A Safe Learning Environment

With the exception of marketing teachers and public relations professionals, it is highly likely none of your faculty and staff have received any direct training in social media marketing or even in content creation. So, although most of your content creation team will be well acquainted with the major social media platforms on a personal level, most will have lots to learn when it comes to creating polished, professional content for your school social media accounts. This presents everyone involved with lots of skill building opportunities!

When schools use Class Intercom for collaborative content creation, they empower users to develop these critical skills in a safe and constructive way. Class Intercom’s moderation functions and tiered user access permissions allow novice contributors to submit content for review and feedback before it is ever approved for publishing on any public-facing social media channel. This feedback loop allows for the kind of “failure” that helps students and staff learn in real-time while also developing a growth mindset.

Content creators become well-versed in copywriting, the basic principles of visual design, and the tools used to create eye-catching and consistent social media images. Depending on how involved students are in the process, content creators may even learn the basics of branding and marketing strategy. 

College & Career Readiness

With the ever-growing push for schools to ensure college and career readiness, creating opportunities for students to solve real-world business problems using real-world business tools is a critical piece of twenty-first century education. This might include such challenges as: building, maintaining, or evolving a brand or creating and executing a multi-channel digital marketing strategy. Solutions to these real and pressing problems include tools such as Class Intercom, Canva, Adobe Creative Suite (Photoshop), and Google Workspace. Ideally, students are learning and developing these skills alongside and with the guidance of their teachers as they participate directly in school social media programming. While teachers can certainly create learning opportunities based on their own content creation experiences, we know that the more authentic the learning experience, the deeper the learning impact. As recommended by ISTE Standards for Education Leaders, educators should “design authentic learning activities that align with content area standards and use digital tools and resources to maximize active, deep learning” (5b).