Strong brands are built on authentic stories. In Season 8, Episode 3 of CGTV, Adi Kunalic, COO of NIL and social media influencer marketplace Opendorse, joins Class Intercom CEO, Ben Pankonin, to explore how athletes and creators can use storytelling to build trust, influence, and connection.
Drawing from his own experience as a student-athlete-turned-entrepreneur, Adi shares what he’s learned about how brands choose who to work with and what makes a social media presence truly valuable.
From building personal brands that feel real and human to creating content that resonates with both fans and partners, this episode helps students see how authenticity drives opportunity. You’ll learn how your story and presence online can make you the kind of creator brands believe in.
