Be Social at a Distance

COVID-19 Resources for Schools

Being Social at a Distance is a change for many of us. We’ve gone from communicating directly with our students, staff and community to now exclusively social and online communications. We’re here to support you during this time with educational resources.



How Schools are Communicating COVID-19 on Social Media

Class Intercom takes a dive into how schools are taking on COVID-19 communications in the initial weeks of the global pandemic. Learn what schools across the country are doing and how you can establish best practices for your social media communications.

Communicating without Fear: Schools and COVID-19

As schools and educators across the country take on building trust with students, parents, staff and their community through social distancing, it is important to remember how social media can effectively be used to enhance your communications.

Self-Care in the New Normal

Registered Dietitian and health communicator, Amber Pankonin discusses creative ways that educators and school PR professionals can practice self-care during the new normal and how self-care can lead to better creativity and content creation.

Downloadable Resource


Schools Communicating COVID-19 on Social Media

Class Intercom surveyed schools across the country to learn how they were addressing social media communications in the initial period of the COVID-19 pandemic. Check out the response trends and a few tips for success.

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Live Conversations

Live with Justin Dearing

Live with Jill Johnson

Shana Henry


During this episode, Amber and Ben discuss the challenges that schools are facing in light of COVID-19 and how being social at a distance is not just a recommendation but a rallying cry.

During this episode, Ben and Amber discuss what best practices look like when it comes to digital citizenship and lessons learned during COVID-19.

During this episode, Ben and Amber discuss some of the Do’s and Don’ts of Digital Leadership in the new normal. For more information, check out this blog post with additional discussion questions.


Education Without Fear

As educational institutions across the country (and the world) face uncharted territory presented by the spread of the Coronavirus and associated concerns, school districts need to create a sense of trust, not fear in the community. How do we do it?

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Lessons for Digital Citizenship during COVID-19

COVID-19 has added another layer to the complexity of how people consume social media. Here we share a few tips that might be helpful in maintaining digital citizenship when you are consuming or sharing content on social media throughout this pandemic.

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Do’s and Don’ts of Digital Leadership in the New Normal

Here is our quick list of Do’s and Don’ts when it comes to practicing digital leadership, which should be followed even if we didn’t find ourselves in the midst of a pandemic.

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