Social Media Marketing and the Art of the Student Social Media Takeover

Have you been wanting to let students do social media takeovers at your school but not quite sure how to effectively manage the process? During this presentation, Michele Niec, Director of Marketing and Public Relations and Instructor at Davidson Academy walks us through best practices and how to set students up for a successful social media takeover.

During this webinar, you will learn:

1. 1. How Davidson Academy implemented a Social Media Marketing class and allowed students to take over the social media activities all without the Marketing Director ever sharing a password.
   2. Get a peek at the lesson plan and hear the outcomes and what is now a standard at the school. From personal branding safety to preparing a corporate social media audit, students walked away with a better understanding of the “why” and “how” of social media while feeling empowered to tell the Davidson Academy story.
   3. How Class Intercom assists teachers and administrators to safely moderate and distribute content.

“How can I get our students to tell our story? Don’t just use them, teach them.” –@MicheleNiec. #ContentGen

— Class Intercom (@classintercom) May 31, 2019

.@MicheleNiec talking about teaching kids about taking pics – look what’s in the background. Too often we think that kids already know it! Different than selfies. @classintercom #contentgen

— Josh Allen (@j_allen) May 31, 2019

Before you let students takeover your social media, here’s some great advice from @MicheleNiec: #ContentGen #SchoolPR pic.twitter.com/XWS1PMiJJu

— Class Intercom (@classintercom) May 31, 2019

To view this recording, you can register here.